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big brother reaches everyman

Bambi San Francisco writes on CBS’s marketwatch

For instance, I haven’t joined the Spoke service, yet I became one of the 13 million searchable people in Spoke’s public network.

My profile on Spoke included a resume, notes about me, and a list of people who may know how to contact me….

I’m just not sure how comfortable I am about the way search engines are taking control of our information and becoming the lens through which we see other people, and through which other people see us.

The consequence of it all: There is no privacy left. We’re more accessible. We’re more targeted (Do we really need improved targeting for spam?). The channels to get to us are better defined.

it’s not a good time to be a dissenter

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