The patent says: “User dialogue (eg from role playing games, simulation games, etc) may be used to characterise the user (eg literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterise the user (eg cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc).”
Sue Charman of online campaign Open Rights Group said….
“Whenever you have large amounts of information it becomes attractive to people – we’ve already seen the American federal government going to court over data from companies including Google.”
And no I wouldn’t want to be giving my profile out to Google or any other corporation.
I could easily see this information as being open to subpoena, even hidden subpoena.
I try to use Google not logged in these days. It looks like we might have to go back to the days of regular cookie dumping.
Alas, those of us on fixed IP’s (not massive corporate firewall) can be pretty tightly profiled just off of IP.
The total information that Google owns about most of us is scary stuff.
- what we search for
- what sites we own/manage (AdWords, Analytics)
- at least part of our financial records (AdWords/AdSense)
- our weblogs (for those using blogger)
- what videos we watch (YouTube)
Add personality profiling to this – and you’ve just entered the Matrix.
Nod to Threadwatch: Google Profiling Technology.