“Never give the clients what they ask for.” After everyone finished laughing, I’d explain that we’re supposed to be the experts on presentation. Although clients usually don’t know how to light a shot or cut a montage, they are the ultimate experts on what they want to say and on what rubs them the wrong way. So there’s a second half to that mantra: “Always give the clients what they want.” Inevitably, what they want is excellence, even if they don’t know how to ask for it.
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Wait a minute, I can hear you saying after reading this headline. The EU has just fined Microsoft 500 milllion euros and has demanded that they open certain API’s to other software makeres. Actually the monetary fine is negligeable. Microsoft scoffs back $32 billion per year. This amounts to less than two per cent of annual revenue for a fine which covers almost a decade of miscreance. The equivalent is of a factory owner pouring contaminants into the communal revenue who prefers to pay the small fines and keep doing his dirty business.
Leave a Commentthere is a new documentary film making the rounds in sweden called “deadly game”. it suggests that playing video games makes children fat and violent. some argue that there is insufficient scientific evidence to prove this. like large doses of the more violent shows on american television, certainly it would seem to be the case. america does have the most violent society among the western nations (often the murder rate is cited as 10 to 1 with most european nations and the US population is the largest consumer of both their own tv shows and video games), so real life…
1 Commentnot a good time to be a dissenter.
Leave a Commenttoday i needed to find some moving boxes and a car to rent. first i tried to find uhaul for the boxes. impossible to find a company website. the top thirty google listings for uhaul toronto have almost all been spammed by a single company. what’s worse that company has a talking doll as its spokesperson. i have written google to let them know about the spammer. next i decided to rent a car, preferably from national as i had some good experience with them in the past and they were not expensive. no luck there either. no company website…
Leave a Commentsince i’ve been back in toronto, i’ve received two newspapers each day. the globe & mail which is known as a national paper (although it is based in toronto) and the toronto star which is proudly a city paper. the star has its role on the national stage as well as it is sole major liberal voice in canadian newspapers. all the other major canadian papers are part of canwest or southham. canwest’s major contribution to canadian culture has been the rebroadcast of american hit tv shows with canadian ads. they no longer allow independent editorial in their dozens of…
Leave a Commentriding through the vine fields on the way up to kahlenburg today i was just thinking what preposterous prices newspapers like the nytimes charge for archived articles. i mean if you’re preparing a client presentation in an advertising agency sure maybe you’d spend the company money at $3/pop (for a newspaper article?). but nobody is going to spend their own money at those rates. thus an enormous amount of knowledge is effectively lost to humanity. or at least buried. if we are to rebuild the alexander library in cyberspace, it must be possible to access copyright materials for minimal cost….
Leave a Commentthe americans are in need of democracy aid from the rest of the world, say two young swedes. i’m not certain whether charity towards the americans is in order, but if a little bit of money might bring about regime change in washington… better than bombs.
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