Category: Online Business

Variety is the spice of life, all work and no play makes jack a dull boy, addicts do not make good friends – I can think of no aphorisms which praise spending excessive time doing the same thing. Why do you think Archimedies is reputed to have discovered the law of displacement of water being equal to the weight of a floating body in the bath – most insights are generated when you walk away from the task and see the whole picture whilst your mind idles.

There is a certain amount of anxiety involved in any decision to buy, no matter how small, and it derives not from the interface used or the time required, but from the very act of deciding…. The desired state for micropayments – “Get the user to authorize payment without creating any overhead” – can thus never be achieved, because the anxiety of decision making creates overhead.

Wait a minute, I can hear you saying after reading this headline. The EU has just fined Microsoft 500 milllion euros and has demanded that they open certain API’s to other software makeres. Actually the monetary fine is negligeable. Microsoft scoffs back $32 billion per year. This amounts to less than two per cent of annual revenue for a fine which covers almost a decade of miscreance. The equivalent is of a factory owner pouring contaminants into the communal revenue who prefers to pay the small fines and keep doing his dirty business.